Content Creation without Losing Your Voice.
The build smart with AI season – episode #6
11 June 2026
How to Maintain Authenticity while Using Artificial Intelligence
In this episode of the Compass Podcast, Susan Platt is joined once again by author, content strategist, and “The Content Coach,” Libby O’Loghlin. Together, they explore the ins and outs of using AI in the content creation game.
Drawing from her background supporting complex trusts and fiduciary duties, Susan reframes the relationship with your audience as a form of stewardship, arguing that delegating your authorship to an AI is a direct breach of that professional and moral trust. And based on her decades of teaching and coaching writers and artists in all walks of life, Libby offers some tips on ways we can actively protect and nurture our own unique creativity and voice.
This episode, we offer the “Voice Foundation” Worksheet, a great way to recognize your strengths and build confidence in your own voice..
What you’ll learn in this episode
✅ The Stewardship Reframe: Why the relationship with your podcast audience or newsletter subscribers is a professional trust that cannot be delegated to an AI engine.
✅ Spotting the AI Groove: How to identify the classic “dead giveaways” of automated copy, from predictable triads to a certain dramatic flair.
✅ The Visual Spectrum: A candid look at the ethics of AI image generation and where honest representation crosses the boundary into fiction.
✅ Task vs. Authorship: Drawing the definitive line between outsourcing time-heavy mechanical workflows and completely disappearing from your own brand’s narrative.
✅ The 3 C’s for preserving and nurturing your voice:How Libby’s lens on consumption, connection, and creation can help protect the creator’s personal spark in an increasingly automated landscape.
Chapters
03:48 | Orienting to using AI in business
08:20 | Waypoint 1: What losing your voice means for solopreneurs
10:55 | Clues that a text has been AI-generated
19:18 | ‘Trust’ and why it matters for your audience
24:04 | Responsibility for your words
27:36 | Ethics of AI-generated images
31:30 | Specific challenges for women online
35:13 | Waypoint 1 actionable steps
36:01 | Waypoint 2: How Libby and Susan use AI in their own content workflows
45:30 | Waypoint 2 actionable steps
46:13 | Waypoint 3: A practical framework for using AI in your content
49:45 | What if you don’t have a voice file yet?
52:10 | The mirror exercise for identifying your value
54:23 | Libby’s 3 C’s for holding onto your voice
56:56 | Waypoint 3 actionable steps
59:05 | Libby’s ‘human creativity’ pep talk
Key Takeaways
Stewardship Demands Authenticity: Your audience gives you something finite and incredibly personal: their time and attention. Honoring that trust means delivering your real thinking, not an AI-averaged version of it.
Task vs. Authorship: When AI handles repetitive or mechanical tasks, you gain speed. When AI handles authorship, you disappear entirely from your business.
Establish a Voice Baseline: You cannot train an AI to write like you until you explicitly understand your own natural patterns, distinct phrases, and structural habits.
Protect the Creative Spark: Engaging in personal creative practices that have absolutely no commercial audience is essential to keeping your human voice alive and differentiated.
Resource Mentioned in this Episode
The Solopreneur Challenge
This week, Susan challenges you to create your voice file.
The Outward Mirror Exercise: Reach out to three to five people you trust and ask them to describe your three strongest qualities and what they look to you for.
Isolate Your Voice Reference: Review three pieces of business content you wrote entirely without digital assistance to map your natural prose rhythm and phrasing.
Initiate Your Living Voice File: Document one phrase you use regularly, one word construction you explicitly avoid, and one core opinion you hold that challenges the status quo in your field, to paste into future AI chat sessions.
Let’s connect
Susan
Omnia Mea Founder
Swiss-based multilingual entrepreneur, educator, writer, and business executive.
Has never walked the beaten path or fit into a box.
Superpower:
Overwhelm destroyer
Breaks down complex challenges into simple manageable tasks.
