Take action without second guessing or overwhelm.
Free Resource!
Start-Smart Switzerland
🇨🇠Thinking of starting a business as an expat in Switzerland?
Download the free guide to understand Swiss business setup basics, so you can take your first steps with clarity and confidence.
A grounded way to get started
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Clarity
Understand the Swiss business landscape — without legal fog or guesswork.
Get a clear overview of the most common legal structures and what they actually mean for you, so you can choose a path that fits your situation and goals.
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Confidence
Replace uncertainty with informed decisions.
Know what to expect when starting a business in Switzerland, what really matters in the early stages, and which questions to ask — so you can move forward with steady confidence.
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Control
Take your first steps with structure, not overwhelm.
See how the pieces fit together, avoid common early mistakes, and regain a sense of control over a process that often feels opaque to newcomers.
How this guide helps you move forward.
Starting a business in Switzerland involves a series of decisions — legal, administrative, and practical — that are often explained in isolation.
This guide brings those pieces together.
It helps you understand what applies now, what can wait, and where to focus your attention first — so you can move forward deliberately, without second guessing or unnecessary complexity.
What’s inside?
This free e-guide contains tools and checklists about the following key topics:
✅ Swiss business structures
✅ Swiss business name rules
✅ Registration obligations for
📌 Commercial Register
📌 VAT
✅ Accounting obligations
✅ Social insurance
✅ Business insurance
✅ Legal essentials
Hi, I’m Susan
I know how disorienting it can feel to think about starting a business in Switzerland — especially when you’re new to the system, navigating a transition, or rebuilding your professional identity in a different country.
Over the years, I’ve worked closely with a wide range of internationally mobile professionals and entrepreneurs. I was also a co-founder and long-standing board member of The Powerhouse Zurich, a professional network for women that supported expats through career transitions, reinvention, and business building here in Switzerland.
Again and again, the same questions came up — often over coffee, sometimes almost as a confession:
🧠Where do I actually start?
🧠How does this system really work?
🧠Am I even allowed to do this?
What I saw wasn’t a lack of capability or ambition — but a lack of clear orientation. Too many question marks and a tendency to doubt yourself before you’ve even begun.
That’s why I created Start-Smart Switzerland.
Not as a checklist to rush through, and not as legal advice — but as a calm, practical guide to help you understand the landscape, make some early decisions with confidence, and move forward without overwhelm.
Because starting a business doesn’t have to feel chaotic.
And starting well matters far more than starting fast.
With the right structure, context, and a clear sense of direction, you can build something that fits — professionally, personally, and on your own terms.
Get the Start-Smart Switzerland e-guide
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